Case Study:
Mindful Grooming by Katy
The Opportunity
Mindful Grooming by Katy provides mobile pet grooming services throughout New Orleans, led by Katy and her team and grounded in a calm, compassionate, and mindful approach to animal care. As the business continued to grow, it needed a clearer digital presence that reflected its values while supporting a more intentional client onboarding process.
Rather than a traditional booking-based model, Mindful Grooming required a website that could educate prospective clients, set expectations, and allow clients to apply for services through a detailed intake process.
Mindful Grooming by Katy partnered with After Hours Media to design and develop a website that aligned with how the business actually operates — prioritizing care, fit, and trust from the very first interaction.
Our Approach
After Hours Media began by translating Mindful Grooming by Katy’s values into a clear, welcoming digital experience. We focused on tone, structure, and clarity, ensuring the website felt calm, confident, and aligned with the way Katy and her team work in practice.
We designed and built a custom Squarespace website centered around an application-based intake model, embedding a detailed form directly into the site to collect essential client and pet information upfront. Supporting pages were structured to clearly outline services, pricing, policies, and certifications, reducing friction and administrative back-and-forth before scheduling.
Throughout the build, we emphasized intuitive navigation, brand-aligned copy, and thoughtful pacing — allowing visitors to fully understand the service before applying.
Deliverables
Website strategy and information architecture
Brand-aligned website copywriting
Full Squarespace website design and development
Embedded client application / intake form
Services, pricing, and policies content
Mobile-responsive, SEO-ready site build
The Result
Mindful Grooming by Katy now has a cohesive digital presence that reflects the care, intentionality, and professionalism of Katy and her team. The website supports a thoughtful onboarding experience, helping qualify clients before engagement while clearly communicating expectations.
The platform was built to support the business as it grows — prioritizing sustainability, clarity, and alignment over volume.
Watch the site tour video below to see the work in action.