Case Study:
Integrity Health & Wellness

The Opportunity

Integrity Health & Wellness delivers functional, patient-centered care through a modern membership model. As the clinic evolved its services and pricing, it needed a clearer brand and digital experience that made its approach easy to understand and approachable for patients.

Integrity partnered with After Hours Media to define its brand, refresh its website, and build a content foundation that could grow with the practice.

Our Approach

After Hours Media began with a brand definition track, refining a warmer, more welcoming color palette, defining brand fonts, and expanding the logo set for digital and print use. From there, we redesigned the Integrity Health & Wellness website in Squarespace to better explain services, membership, and care pathways.

We supported the launch with original photo and video production, directing lifestyle-focused shoots in the clinic, training environments, and Jake Rickoll’s home to reflect how Integrity’s model shows up in real life. Production support was provided by Jacob Cochran of Bourbon Branch Digital.

Deliverables

• Brand refinement (colors, fonts, expanded logo set)

• Full Squarespace website redesign

• Clear service and membership content

• Photo & video creative direction and production

• Social media content strategy foundation

• Ongoing marketing and media support

The Result

Integrity Health & Wellness now has a cohesive digital presence that clearly communicates its care model, supports patient trust, and enables consistent content and growth. The platform was built to evolve — not be replaced.

This project marked the start of an ongoing retainer partnership with After Hours Media, supporting continuous updates, content creation, and strategic guidance.

Watch the site tour video below to see the work in action.